About us
Florescer Holanda is a social enterprise founded in 2019 by women, (some of them) mothers, expats, who live and work in the Netherlands.
Today we are:
Florescer Holanda Founder & CEO

Cláudia Magaldi
Florescer Holanda Management Group

Adriana Pessoa Lima

Ágatha Kuiper
Management Group Support

Ana Lucia Perez

Andréa Romão
Florescer Cuida de Você Coordination

Talita Trindade
Our dream and mission involve creating projects, initiatives, and spaces that provide care and support for culture and human expression, promoting the health and well-being of the expatriate community living in the Netherlands and beyond.
Florescer Holanda has always prioritized supporting and promoting Brazilian and other cultures as a means to achieve these goals.
We aspire to empower our clients to realize their potential and seize opportunities to become who they want to be.
Our history
We began our journey as a trio of professionals in medicine, psychology and culture. Samara Sousa, psychologist, was part of our team until July 2022, and Tânia Lisboa, psychologist, until the end of 2024. Since then, Cláudia Magaldi, a pulmonologist and cultural and human expression agent, has continued to lead the project with the support of a team of professionals from economics, psychology and nutrition.
Together, we initiated our first volunteer initiative, the biopsychosocial project Ouvidos no Vondel (Ears at Vondel). From the outset, we've progressed with the backing of a robust professional team of volunteers, a growing support network, and fellow women in the Netherlands.
In March 2020, with the onset of the COVID-19 pandemic, Ouvidos no Vondel transitioned to an online platform. Concerned for the well-being of our team of care professionals, we established our Circle Conversation for Professionals. Throughout the pandemic, we remained dedicated to delivering high-quality, free services with professionalism and mutual respect.
After nearly three years, we pondered: how could we continue providing high-quality services that demand considerable time, energy, and dedication? Remembering that our work is a driving force for us!
The answer came quickly! In addition to our volunteer services, Florescer Holanda would offer private, personalized services with a portion of the proceeds contributing to our social projects.
So, Florescer Cuida de Você was born (in English: Florescer Takes Care of You), a space for welcoming and caring, where our clients find Brazilian health, well-being and economics professionals – experienced, committed and registered here in the Netherlands. More than just a gathering of knowledge, we are a multidisciplinary team that finds strength in collaboration, bringing entrepreneurs together in a harmonious dance, designed to deliver services crafted with care and excellence.
In addition, with each booking through our website, we cultivate something greater. A portion is allocated to our social projects, so that the care our clients receive also becomes support for the community, sustaining the purpose that inspires us.
Starting in 2024, we opened new horizons, expanding our spaces and projects dedicated to health care, well-being and support for the whole expatriate community. Our journey now reaches an even more diverse audience, embracing not only Portuguese speakers, but also many others who make the Netherlands their home away from home.
In 2025, we move forward by expanding our management team and the group of coordinators who, with dedication, weave the threads of our many projects. We are also growing the teams and areas of expertise of the professionals at Florescer Cuida de Você. This growth allows us to meet the increasing demand for our work with even greater strength and purpose, while staying true to the care that guides us.
In each of our actions, we seek to sow, ethically and professionally, the seeds of the construction of a more integrated, responsible and committed society. A society that unites in the purpose of cultivating the health and well-being of all, where each gesture reflects the dream of a more harmonious and humane future.
Mission
To provide quality health and wellness care for expats (in Portuguese, English, Dutch and Spanish), as well as to promote cultural connections and support projects that help people express themselves and experience life in the Netherlands.
Values
Respect and Empathy
Respecting the fundamental human rights and freedoms to express one's feelings and take complete care of oneself, we offer listening, reception, health care (emotional, psychological and physical) and support for cultural actions for Portuguese speakers and the expat community in general.
Human development
Respecting the fundamental human rights and freedom of full and free development of the personality, we work to expand choices, capabilities and opportunities for the expat community in the Netherlands. Our work helps clients to be who they want to be and still be able to fulfill their duties in the community.
Transparency and Ethical Fidelity
We recognize transparency in our actions towards our customers and partners as essential, valuing our ethical loyalty to those we recognize as partners who share our same values.
Cooperative Connections
We value expanding connections as an essential strategy for social integration and developing a sense of belonging. Understanding that our work is based on doing things cooperatively, we recognize the value of expanding connections cooperatively as very important for our work. Furthermore, respecting the right to freedom of assembly and peaceful association, we work to create and strengthen a network of care and cultural services and professionals to be recommended to clients and other professionals who work multidisciplinary.